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25-May-2019 10:12

In the marvelously titled (Current), writer Dan Slater tracks a phenomenon that started in 1965 with "computer dating"—essentially a digital compatibility test, dreamed up by two lovelorn Harvard undergrads desperate to meet Radcliffe girls—and mushroomed into an estimated billion a year industry.

According to Slater, it's one of the few business models in which clients' failures are the company's win—the longer we seek, the more money they make.

At 30, after a breakup that involved spotting her boyfriend draped around ­another woman, digital strategist Amy Webb ­decided to try meeting men online.

And she did: On JDate, Match.com, and ­e Harmony, she met guys who were six inches shorter or 30 pounds heavier than advertised; who picked expensive restaurants and passed the check to her; and who told her, mid drink, that they were married.

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"Yet here I was, husband hunting and armed with only a handful of half-assed bullet points."Online dating is now the third most common way couples meet, with 30 to 40 percent of singletons logging in to some 1,500 services.

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"Yet here I was, husband hunting and armed with only a handful of half-assed bullet points."Online dating is now the third most common way couples meet, with 30 to 40 percent of singletons logging in to some 1,500 services.

Our basic registration only takes a couple of minutes and within a few clicks, you will have access to thousands of single 50's looking for friendship, romance and more online.

Fifty Dating is so much more than just online dating, we are continually looking for ways to make your dating experience as fun, safe and successful as possible.

Registration is FREE and we offer FREEPHONE telephone support to all our members.

We are dedicated to providing a safe over 70 dating environment online for mature singles over Seventy in Australia. We have a dedicated UK customer support team, who check all new profiles & photos, to ensure they are real people with genuine motives for joining the site.

At first, Webb thought that ­women who used opening lines such as "I'm a fun-loving girl that enjoys…" and "I'm a laid-back girl who wants…" were dumbing down.